Tuesday, November 20, 2012

Why The “IKEA Effect” is Making Us Miserable?

In his book “The Upside of Irrationality: The Unexpected Benefits of Defying Logic”, Dan Ariely tells about the “IKEA Effect” as “the increase in valuation of self-made products. Participants saw their amateurish creations – of both utilitarian and hedonic products – as similar in value to the creations of experts, and expected others to share their opinions”

It is the last part of the definition I’d like to talk about. “and expect others to share their opinions”.

We all love what we make and find ourselves baffled by our surroundings lack of interest or in other words WHY DOESN’T EVERYBODY SEE I'M THE BEST THING SINCE SLICED BREAD!!!!?????

You know the feeling when you post a picture of the omelet you made on Facebook, a tree in autumn on Instagram, had the cleverest insight on Twitter or wrote the best blog post ever, you press “send” and wait… and wait… and then your mom really “likes” it. How come our mind makes us feel whatever we make is god’s gift to men?

Really thought the Vatican would buy it.
From @jonrudas

If you read some of my posts you noticed I too sin in the DIY here and there and more than once I found myself posting something I thought was genius but didn’t get the traction I expected. Or giving a handmade gift only to realize no one uses it. It is devastating.
Is the problem with me or the rest of the world? Of course the rest of the world suck and wouldn’t know the next Da-Vinci if he drops on his head but I must realize there is a slim chance I'm not the hot potato I imagine myself to be. And that goes to the rest of you.

Well.. this post is not about getting too much into details. For that you’ll have to read the book.  All I'm saying is you must recognize at some point no one attaches the same value you do to your “Paris-London” FB album although it looks like you’re holding the Eiffel Tower with your finger.
The sooner you’ll realize that the sooner you’re therapy costs will drop.

FYI, people who spend their lives thinking they are good as they think and expect everybody around them to feel the same are called “Drama Queens” or Douchbags artists.  

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