Monday, April 30, 2012

Meta Smell or Duty-Whiffing

Ever since I accidently ate bad whip cream as a child, I smell everything before I eat it. The experience was so awful and scarring I keep working and improving my sense of smell if only to never eat expired dairy again. Plus I got a fairly large yet strong nose so it helps.

When I found myself killing time in the duty free shops in between flights I was amazed how much of my life is flashing before my eyes when I walk across the perfume shelf.

Anything can trigger it basically. It may attack you walking into a room, opening the car window, bumping into someone on the street, walking into a market, a restaurant, an elevator, the train or whatever. These small flashbacks catch us unprepared and paralyze us for a few seconds.

Each person, place and memory has a unique smell that is filed in our archives. For me at least it is very hard to remember a smell by memory but the opposite happens all the time. With a single whiff I can vividly feel the moment I last or first smelled a memory. 

I remember.. I remember!!!

The Nose Knows

The perfume shelf is basically a direct access point to these archived memories as they are filed by scent.
The smell of my first love which I haven’t thought of for a while, the smell my cousin wore at this wedding she danced with me and I wanted to puke, the perfume my grandmother sent me 15 years ago which I’ve never used, my grandfather’s after shave which meant I won’t itch after he gives me a thousand kisses, CK One just reminds me of everything happened between 91’-95’, the girl who left in the morning leaving only a hint, the one still sitting on the shelf in my late friend’s room, the old spice from my teen years, the one I used when I stayed the night and the one smell who seems to make my eyes work as well..

And then the airport’s McDonald’s smell.

Try it the next time around.

If you are anosmic I’m very sorry for this post.

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Friday, April 20, 2012

Apple - Coming Soon to ABC

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Sunday, April 15, 2012

MTA Tribute or Take Me

As a native to a non-subway city when I came to New-York I couldn’t get enough of it. Well… I couldn’t get enough of it at first until I had enough.

But every ride was very educating. I think in any given time the subway represents the exact distribution of mankind. It’s like a small UN.

More than any social network, the public transportation system’s main goal is to connect people the best way it can. Of course there’s much to improve still but I always had some insight while cramming myself between a sea of sweaty people trying to fit in a shoe box.

What I realized is that every person is going to a different place for a different purpose but we still meet here sitting across from each other. It sounds a bit mundane but I love it.  

To thank the MTA for all those nice moments, I introduce to you here my campaign for the NYC public transportation system. 

Everybody is going somewhere

Take me to the money

Tuesday, April 10, 2012

How Easily

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Wednesday, April 4, 2012

Free Money!!! or Siri do I have your attention?

Utopia Disrupted

Wish it was that simple. I could just write whatever is on my mind, what bothers me or makes me happy and you would just read, share it with others, comment or contact me or just think about it for a little while.

But I’m just one person, a regular Joe if you will, among many others. So if I want someone else beside me and this woman from Texas to read it, I need to come up with an out-of-this-world title, wicked design, write like the bastard child of L. Cohen and Jerry Seinfeld and spread it like a virus so maybe someone would choose me over all the rest out there.

And there’s a lot to choose from. Every second of the day I face a 10 choice questionnaire of what to read, watch, and hear. It’s a bloody war and porn is winning.

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